Online Music Stores Should Sing New Tune
Study: Online Music Stores Should Sing New Tune
By Jennifer LeClaireE-Commerce Times 01/20/05 10:05 AM PT
Making an example of iTunes, Shelley Taylor, publisher of the study, noted the site lacks several key features that consumers want, including discounts for buying multiple tracks, along with the ability to download music videos and purchase concert tickets. French electronics retailer FNAC upstaged iTunes in the study because it offered those user-friendly features. VeriSign® Payment Processing Services offer unparalleled reliability, the highest level of security, and the ability to process multiple payment types online. VeriSign delivers secure, customizable payment services for any size business. Get a Free VeriSign E-Commerce Start-Up Kit.
London-based market research firm Shelley Taylor & Associates goes so far as to call that dissatisfaction "Digital Deficit Disorder," which she defines as a consumer disease contracted by poorly designed online music stores. Symptoms include loss of concentration, feelings of being trapped, and format anxiety. //--> //--> From Pilot to Pirate? Apple's iTunes, Sony's Connect, Napster and a host of others were included in the study. These online music stores have a lot to gain, according to Jupiter Research.
The firm projected the digital music market would more than double last year's sales to reach at least US$660 million this year. Shelley Taylor, publisher of the study, doesn't think Digital Deficit Disorder will hinder the growth of this promising industry. Taylor told the E-Commerce Times that the move from "pirate" to "pilot," the name she uses to refer to paying downloaders, is happening because commercial sites and services have much more to offer in terms of the browse function, quality and speed.
"Consumers will not return to illegal activity, but they will bail on services that are closed system and those that don't offer the choice and catalog and user experience that they have a right to demand, since they are paying," Taylor said.
"Downloaders want control. There is more control possible from a commercial site because the site has the opportunity to develop user experiences based on a revenue model." Taylor said
Amazon.com (Nasdaq: AMZN) is a prime example, noting that the online retailer is still standing in spite of the dot-com bust because it continued to launch innovative features and functions in the realm of user interface and experience. By comparison, Taylor said none of the current online music sites offer anything similar to what Amazon.com has accomplished. Innovate or Perish Pointing to iTunes, Taylor noted the site lacks several key features that consumers want, including discounts for buying multiple tracks, along with the ability to download music videos and purchase concert tickets.
There are advantages of being first to enter; but there are also advantages to waiting, taking stock and then launching something that is 10 times better than what exists, solely by learning from the mistakes of others."
More details: http://www.ecommercetimes.com/story/39871.html

